Fidelity Loan Calculator – Case study

In the fast changing world, all business have to go all-in on digital, regardless of their size. As a micro company working in a micro market, we timely understood that, in order to go with globalisation, we had to create something for global market. Something that combined three components: digital, financial and unique. We had to think globally local. Easy? No. Achievable? Definitely. 

As we advise to our clients, first we did extensive market research. Question that we asked ourselves was: What can a unknown consulting company from micro country offer on a global market which was saturated by all kinds of advanced financial digital services? We have extremely limited resources compared to the others. Our partnership potential was limited, so wecould not focus on creating something big (even though we had few ideas on this).  Having this in mind, we positioned our business model as a B2C (business to customer) or as we like to call it B4C (business FOR customer).

Ok, what can we offer to typical person in finance market anywhere in the world that no one else can? Advanced technology, complicated solutions, web site with fancy graphics and detailed financial infotainment ? No way – we know that we can not compete on this market. Therefore, logical solution was to create an app for mobile phones. Cheap to develop, easy to use and friendly for the user.

Ok, but would our app do that no other app already provides? In our daily communication with the clients, their main question was: What is the instalment on our loan? They did not care too much about other things that we spoke about. Almost every conversation ended with this question. 

Instead to go to the web sites, we downloaded couple of apps that calculated the monthly instalment on a set of given values: loan amount, interest rate and period of repayment. Anyone who is using these apps knows that they were extremely user unfriendly and complicated to use. Their added value (in most of the cases) was a chart with couple of lines that was supposed to impress user of the app.

There we saw our chance. Lets redesign existing boring solutions and develop unique digital financial experience on a global level – Fidelity Loan Calculator. It had to be fun and easy to use. It had to have added value. We meticulously crafted truly unique user experience with scroll function for the values as well as tap function for moving on to the next screen. In three simple steps app users will play with scrolling and tapping in order to find out what is their monthly instalment.

Finding IT company that would put our ideas into practice was easy. We would like to thank to company Softing for having the nerve to listen to our ideas and to change design couple of times.

In short, this is the story behind Fidelity Loan Calculator. This is just the beginning of our interests in digital financial experience, as we are rethinking current digital solutions for providing unique financial experience.

You can download Fidelity Loan Calculator on  Google Play and Apple App store.